Each lead has a similar structure and consists of a total of 5 areas, but they may contain different fields depending on the marketplace settings. The basic structure looks like this:
| No. | Section | Description |
| 1 | Lead details | Indicates who owns the lead and who is the assignee (=lead acceptor) |
| 2 | Sales pipeline | Individual phases that a lead acceptor must go through before marking a lead as won or lost (depending on the respective marketplace settings) |
| 3 | Contact | Details of the contact person |
| 4 |
Additional information „Interest“, „Attachment“ and „Map“ |
Information on the actual inquiry of the contact, a section for attachments, a map showing the location of the contact |
| 5 | Journal |
Section for notes |
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